Drawing its name from the first chapter of Marshall McLuhan's Understanding Media: The Extensions of Man, MISM (The Medium Is the Message) is both a book club and a search for the narrow path to what I call Kosher Media: The Anti-Kleptocracy.

MISM grew out of my work on M2 Dialogue, an exploration of the liminal space where matter meets metaphor. At M2D, I also incubated DaaS, Dialogue as a Service, and BS"D, a study of human responses to fractal falsehood.

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The Medium Is the Message: A Substack Dedicated to Understanding Media

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Writing about the relationship between stories and realities. Looking for a new way through the post-everything world. Email questions to lev.janashvili@gmail.com.